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- Wim Hof, Richard Branson, Porsche Heritage
Wim Hof, Richard Branson, Porsche Heritage

Week 4 // (7/32024)
Welcome. We are Horizon. Each edition of our newsletter will offer practical tips, inspiring stories, and valuable insights across three key areas: Ambition & Growth, Art, Design & Style, and Health & Wellness. Join us as we begin this journey!
Health and Wellness
“The Ice Man” — The Wim Hof Breathing Method

Introduction
The Wim Hof Breathing Method was designed by Dutch extreme athlete Wim Hof. Known as "The Iceman," Wim has displayed superhuman feats of human endurance and resilience, which he credits to his techniques of breathing and cold exposure.
Overview
The main essence of the Wim Hof Method is to do breath work to increase oxygen levels, relieve stress, and help improve both physical and mental performance. One does a series of hyperventilation breaths followed by holding one breath, which has the effect of alkalizing the blood and consequently increasing the amount of Oxygen present in the body at that time.
Technique
Be Comfortable: Sit or lie down in a comfortable position. Be sure that your lungs are not limited in any way to expand as far as they can.
30 Deep Breaths: Breathe in deep through the nose or mouth by first filling your belly and then your chest. Breathe out easily without any force, and repeat the cycle for 30 counts. (Inhale deep exhale soft)
Retention: After the 30 breaths, exhale fully and hold your breath until you feel the urge to breathe again.
Recovery Breath: Breathe fully through the chest, take one deep breath, fill your lungs to maximum capacity, hold for 15 seconds, and then exhale. This is one round; you repeat for three to four rounds.
After 3-4 rounds you will notice that your capacity to hold your breath increases immediately.
Benefits
Improved energy and reduced stress, enhanced immune function, better physical performance, and increased mental clarity and focus, are just a few of the benefits associated with this breath work. Regular practice of the Wim Hof Method has been proven to strengthen the immune system substantially. Studies have indicated that practitioners can produce more white blood cells, enhancing their ability to fight off infections and diseases.
Learn more on his website: https://www.wimhofmethod.com/breathing-exercises

Ambition & Growth
“The Rockstar Businessman” — Sir Richard Branson

Introduction
Richard Branson, founder of the Virgin Group, known for his adventurous nature and unorthodox business style built an empire diversified across music, airlines, telecommunication, and space travel.
His first major success came with Virgin Records in 1972. Branson's ability to identify market gaps and take bold risks helped Virgin Records become a top label, signing legendary artists like the Rolling Stones.
The Virgin Brand
The Virgin brand has expanded into over 400 companies globally. Branson's philosophy of diversifying business interests while maintaining a cohesive brand identity has been the key to his success. From Virgin Atlantic Airways to Virgin Mobile and Virgin Galactic, Branson's ventures consistently push boundaries.
Overcoming Challenges
Branson's path to success has been filled with challenges, including business failures and near-death experiences. His resilience and ability to learn from failures have been crucial in his growth. Branson's autobiography, "Losing My Virginity," offers an honest look at his failures and successes.
Personality and Leadership Style
Richard Branson's personality is as much a part of his success as his business acumen. Known for his flamboyant style and love of adventure, Branson has attempted hot-air balloon crossings of the Atlantic and Pacific Oceans and kite-surfed across the English Channel. His willingness to take risks and embrace challenges exemplifies his leadership style.
Branson's approachable demeanor and belief in empowering his employees create a positive and motivating work environment. He values creativity and encourages his team to think outside the box, fostering a culture of innovation across the Virgin Group.
Vision for the Future
Richard Branson's current focus includes groundbreaking projects like Virgin Galactic, aimed at making space travel accessible to the public. His commitment to sustainability and social causes, through initiatives like The B Team and Virgin Unite, reflects his belief in using business as a force for good.
Having Fun Along the Journey
Branson has always had fun along his journey, embodying a rockstar thrill-seeking spirit. Branson's approach to life and business is infused with adventure and enjoyment.
Richard Branson's larger-than-life personality, visionary leadership, and philanthropy continue to inspire and motivate the next generation of entrepreneurs.

Art, Design & Style
Porsche Heritage Collection — “An Homage to The Past”

Porsche Heritage Design
An exciting juxtaposition of the past's influences and modern integration, taking the customer on a journey through Porsche's history.
Classic Elegance
The Heritage Design models stand in the tradition of the Porsches of the 1950s, 60s and 70s. Each model combines timeless style with state-of-the-art craftsmanship. The design concept encompasses historical nuance, and modern technology—all combined in a symbiosis with the flare of the past with the speed and safety of the future.
Modern Performance
Contemporary performance Heritage Design models are up to current standards. The car's design is retro, but it reflects the best of each classic era. There is a lot of the latest Porsche technology packed into these vehicles, so they will perform, be safe, and be comfortable.
A Tribute to the Past
Heritage Design is not just a trip down memory lane but more a celebration of the history and relentless innovation that defines the Porsche brand. Porsche Exclusive Manufaktur fuses timeless design elements with state-of-the-art technology.

Who We Are
Horizon is a platform founded on the belief that true prosperity is a life of balance. Horizon is created to elevate readers toward well-being, personal growth, and artistic expression.
Split between our focuses on “Ambition & Growth”, “Art, Design & Style”, and “Health & Wellness”, we follow a comprehensive approach to the pursuit of well-balanced achievement.
