Who is Florence Pernet?

Florence Pernet is a Photographer / Director / Editor based in Paris. Her talent for capturing the essence of her subjects in striking images makes her a sought-after photographer in the sports and music industries. Her combination of rich colors, a keen eye for composition and capturing the motion all blend together to help form Pernet’s unique style.

Clients:

Florence Pernet’s skills are highly coveted by the world’s biggest brands and events. She has had the pleasure of covering events such as The 2024 Olympics, The UEFA Champions League for PSG, Eurovision 2023 and much more.

In addition to the events, Pernet has had the opportunity to photograph Adidas’s global campaign “YOU GOT THIS.” Her work covered the top Adidas athletes Anthony Edwards, Ousmane Dembéle and Gianluigi Donnarumma to just list a few.

Pernet’s Unique Style:

Florence Pernet’s work encapsulates the raw emotions of competition through dramatic detail shots and perfectly frozen moments of motion. With playful compositions, she masterfully balances calmness and intensity, mirroring the highs and lows of the sporting world. These striking images transport you, making you feel as though you're witnessing the action firsthand.

Source: https://www.instagram.com/p/C-J8_mWNJaA/?img_index=1 and https://flopernet.com/ 

Health

Cadence’s Story:

Cadence™ is a luxury brand producing the highest quality supplements to aid in the pursuit of pushing limits. Cadence chases greatness through the translation of elite capacity into products and experiences. Cadence pursues excellence by transforming elite capabilities into innovative products and immersive experiences.

Cadence’s mission is simple. “To bring the highest quality, science-backed ingredients, and formulas to those that need them most: from world-class athletes to leaders in business.” Their main product, Cadence™ Electrolyte Drink, aims to focus on hydration though the use of calculated formulas and added salt. Candence found the balance of “electrolytes for an essence of purity, in our physical performance and our mental clarity.”

“More than a product, Cadence™ is a ritual; dedicated to the art and science of hydration, inspired by the rhythm of daily discipline.”

Founders:

Ross Mackay is a world-renowned entrepreneur. He founded and scaled Daring, the leading plant-based chicken brand. Ross has transformed the company into the fastest-growing in the United States, securing over $150 million in investments from high-profile figures like Peter Thiel and Drake. His deep understanding of the brand is a key driver of this success. Ross has a unique characteristic in his dedication to constant improvement, whether it be running Marathons or competing in Hyrox. Ross incorporates pushing his physical limits for well-being and mental clarity.

George Heaton is also a world-renowned entrepreneur. Heaton is the Creative Director, Co-Owner, and Co-Founder of British Luxury Fashion Brand Represent. In addition, he is a big believer that the worlds of training and business are intertwined. His passion for health “transpired into the drive for constant progression both in business and physical performance.”

The Science:

Hydration goes beyond drinking water—it's about maintaining the right balance of electrolytes. Cadence™ Electrolytes blend sodium chloride, magnesium lactate, and potassium chloride to enhance hydration and performance. Sodium retains water and stimulates thirst, magnesium supports energy production, and potassium balances fluids and aids recovery.

Backed by scientific research, this specific combination of electrolytes ensures your body stays hydrated, energized, and ready to perform at its peak. Doesn’t matter if you're an athlete or just someone looking to stay healthy, understanding the role of electrolytes can transform your hydration and overall well-being.

Source: https://usecadence.com/en-us